The first of four capsule campaigns we created for TUMI was dedicated to their personalisation kits. Several pieces from TUMI's carry-on collection were featured, which can each be uniquely personalised with monograms, bag charms and custom colour accents.
We modelled and animated each bag and accessory, which starred in a film and several stills shown across stores and online.
Creative Agency: Spring Studios
Design & Production: Zünc Studio
214 ways to make TUMI your own