We created state-of-the-art 3D scanned assets for Puma's RS-PURE Vision line. Using these models, we developed the key visuals for two colourways of the shoe. The campaign centred around purity, fluidity and minimalism to portray the shoe's hypertechnical and yet elegantly simple form with an ultra-comfortable RS foam blend.
Design & Production: Zünc Studio
Stripped away of any excess, the RS-PURE shoe merges past and present. Taking a minimalist design approach, the RS-PURE maintains a clean and simple look while containing the latest in premium technical materials.