Puma

LQD Cell Origin AR

Puma asked us to create a short film for the launch of their Origin AR shoe. The scannable QR code graphics on the shoe launch an app when you point a camera at it, allowing the user to modify the shoe's looks, see all the parts in a technical view or even set it on fire.

Client: Puma
Design & Production: Zünc Studio

puma_lqd_cell_Zunc_GIF-4
puma_lqd_cell_Zunc_GIF-3
puma_lqd_cell_Zunc_GIF-2
puma_lqd_cell_Zunc_04
puma_lqd_cell_Zunc_GIF-1
puma_lqd_cell_Zunc_03
puma_lqd_cell_Zunc_02