Nike Jordan

Jordan Future

Nike Jordan's creative team decided to showcase the new line of Jumpman Apparel - The Jordan Future - by utilizing the power and flexibility of 3D scanning. We teamed up with artists and musicians from London, Paris, and Berlin to create a number of assets for a fully virtual photoshoot.  

We created a visual language inspired by the apparel and the idea of digital avatars while keeping the authentic look of the actual product.

Client: Nike Jordan
3D Scanning: Dimension Studio
Design & Production: Zünc Studio

Zunc_Nike_jordan_future_06
Zunc_Nike_jordan_future_04
Zunc_Nike_jordan_future_08
Zunc_Nike_jordan_future_11
Zunc_Nike_jordan_future_07
Zunc_Nike_jordan_future_01
leanchigif01
Josmangif01
Zunc_Nike_jordan_future_12
93583c6790fe56487336b31518d74046
unnamed
Zunc_Nike_jordan_future_10
jordan-future_bts_lean_03
jordan-future_bts_lean_10
Zunc_Nike_jordan_future_02