Cyberpunk 2077 x Fragment Design
In time with Cyberpunk's highly-anticipated release date, Fragment Design created a limited-edition clothing collection inspired by the game. Hypebeast commissioned a video to announce the collab, using a combination of 3D footage we produced, promotional gameplay from CD Projekt Red, and live footage of Fragment founder Hiroshi Fujiwara.
We created a 3D model of Hiroshi Fujiwara, who we animated in a Tokyo-inspired cityscape. The Fragment collection was also digitally reconstructed to showcase the new drop.
Client: CD Projekt Red / Fragment Design
Creative Agency: Hypebeast
Design & Production: Zünc Studio