OAKLEY
BORN TO REWILD
Client
OAKLEY/LUXOTTICA
Design & Production
ZÜNC Studio
The team at Oakley and Luxottica asked us to bring to life their creative campaign titled 'Born To Rewild'. Debuting the instantly iconic Plantaris sunglasses and the Latitude clothing collection, we created a mixed-media campaign featuring CG product renders as well as a live shoot of talent composited onto digital worlds. Designed to take on the elements head-on, Oakley’s Latitude collection defies the conventions of nature for unbeatable durability with gear that adapts to your every need. It was featured on website, social media, and in-store globally.
We collaborated with photographer Rory Griffin to capture a series of stills showcasing the collection, compositing photos of talent into bespoke CG backgrounds. Through careful planning of poses, environments, and compositions, we shot everything on a one-day shoot in London. Full credits can be found below.
Inspired by the muscle in a frog's leg that lets them leap, Oakley's new Plantaris eyewear are the outcome of letting evolution run wild. With temples that grip your head and a removable nose cone, Plantaris redefines practical unconventionality.
Full credits:
Creative Agency: Zünc Studio
Creative Director: Ondrej Zunka
CGI Production: Zünc Studio
Senior Producer: Georgie Patching
Producer: Jake Weaver
CGI Design: Therese Detje, Fila Valachovic, Roberto Rodriguez, Jessica Ciupa, Gianluca Barbiero, Filip Hodas, Joan Garcia, Thom Haig
3D Modelling: Jules Malcomson
Sound Design: Itsu Sound
Client: Oakley
Global Brand Marketing: Christopher Malessa
Senior Art Director: Martina Facco
Brand Manager Eyewear: Alvise Cambiaso
Copywriter: Miguel Alcantara
Brand Activation Manager: Guilia Lazzarin
Global Creative & Content Manager: Greta Campagnoli
Director / Photographer: Rory Griffin
Producer / Ep: Oscar Stewart
Production Manager: Kevin Cheung
Production Manager: Maggie Curwin
Casting Director: Julie WL
1st Ad: Danny Rumbelow
Talent: Jet, Yuyang
Ad Runner / 2nd Ad: Marlon Cang
Runner: Hannah Schupp
Digi Op: Callum Inskipp
Cam Assistant: Zaineb Abelque
1st Assistant: Tommy Aucott
2nd Assistant: Benedict Moore
3rd Assistant: Christoph Langenberg
Stylist: Jack West
Production Designer: Hugo Harris
Art Assistant: Daniel Lambert
Hair / Make-up: Chihari Wakabayashi
Groomer: Masayoshi Fujita
Medic: Jai Massey
Studio & Catering: Park Royal Studios
Retoucher: Hand Of God
