For the launch campaign of the all-new Mercedes-Maybach SL 680 Monogram Series, we partnered with Team X and Antoni to create a series of visuals to celebrate the 'Grand Opening' of this open-roof car. Featuring a red palette to match the iconic hue of the convertible, we created a series of moving snippets and teasers to introduce the new car. The Monogram Series premieres the Maybach monogram pattern as a subtle design element integrated into the vehicle from front to rear, inside and out.