The Future Laboratory held their annual Trend Briefing event at the Royal Academy of Arts in London. Zünc Studio produced a series of visuals to accompany the talks throughout the day, which focused on the 'Paralysis Paradox' we are currently challenged with, and how to navigate the uncertain future. It was a pleasure to participate in the 2023 Trend Briefing and to learn about how brands can move past false comforts of nostalgia to imagine and create a better tomorrow.