SMYTHSON
Client
SMYTHSON
Agency
OTHERWAY
Design & Production
ZÜNC Studio
British luxury goods brand Smythson introduced its best-selling products in a new green colourway for a spring release. To tease the camera bag, travel wallet and passport cover in the new colour, we created a 'Spring Greens' themed campaign together with London-based agency Otherway. The key creative was centered around a spring awakening, showcasing the leathergoods unraveling from nature.
We created bespoke CG plant assets inspired by the British countryside, drawing inspiration from native species found around the UK in the springtime. The campaign featured a hero video played instore during early spring, and used online on paid channels and socials.
